Black Rock Motor Resort today confirmed it is working closely with premium German carmaker BMW to explore the development of exclusive, world-class experiences and associated activities at Australia’s first private motor resort.
The collaborative discussions will reflect a shared commitment to high-performance living, combining BMW’s sporty performance pedigree with Black Rock’s integrated model of driving, wellness and hospitality to shape immersive lifestyle experiences for customers and guests.
A high-performance BMW M3 Sedan and BMW M3 Competition Touring M xDrive, presented in unique BMW M and Black Rock Motor Resort livery, appeared today as part of a display at the internationally renowned Bathurst 12 Hour endurance race. The vehicles symbolised the alignment between Black Rock Motor Resort and BMW, and the shared intent to deliver premium performance experiences in Australia.
One of the areas being explored is a series of curated driving experiences, designed to give customers and prospects the opportunity to get behind the wheel of BMW M vehicles in a purpose-built environment, while enjoying Black Rock’s broader performance-led lifestyle offering.
Tony Palmer, Founder and CEO of Black Rock Motor Resort, said BMW represented a natural collaborator for the resort.
“From day one, Black Rock has been about creating a high-performance lifestyle destination that goes beyond the asphalt,” Mr Palmer said.
“BMW’s performance heritage, innovation and global premium credibility make it an ideal brand with which to collaborate. We are working closely together to explore how a future association could be realised in a way that is authentic to both brands and, most importantly, delivers exceptional experiences for BMW customers and prospects.”
Further details will be revealed in due course.